Reimagining business

Fusion innovation

The imagination deficit

What does empathy have to do with innovation?

Conflicts in imagination

Ideology is the new segmentation

Homogenous brands

01: Walt Disney

02: Heston Blumenthal

R&D2go3D

03: Buckminster Fuller

04: Coco Chanel

Big thinking not (just) Big Data

The power of hybrid business

05: Banksy

Immersion in the experience age

Creating Choice“S” — Climbing the Right Ladder

Ant Mills, Insanity Loops and Waggle Dances: Ants, HiPPOs & Bees

Starting from the Wrong Place — Sins of the Father

Handling the Truth

Steve Jobs Didn’t Invent the iPhone — But He Did Make it Happen